A.K. Pradeep

  • Dr. A. K. Pradeep is a prominent figure in neuromarketing research.

  • He founded NeuroFocus in 2005, which became a world leader in the field.

  • Pradeep's innovations earned him the 2009 Great Minds Award Grand Prize from the Advertising Research Foundation and the 2010 Person of the Year title from the USA India Business Summit.

  • He authored "The Buying Brain: Secrets to Selling to the Subconscious Mind" in 2010.

  • Pradeep holds a Ph.D. in engineering from UC Berkeley and has contributed significantly to the understanding of consumer behavior through neuroscience.

  • His work has attracted Fortune 100 companies as clients, cementing his status as a pioneer in applying neuroscience to marketing.

Books by A.K. Pradeep

AI for Marketing and Product Innovation Summary
AI for Marketing and Product Innovation
by A.K. Pradeep • 2018 • 272 pages
3.36
53 ratings
Artificial Intelligence
Business
The Buying Brain Summary
The Buying Brain
by A.K. Pradeep • 2010 • 272 pages
3.71
350 ratings
Psychology
Business
Economics