Adam Morgan

Adam Morgan is a prominent figure in the field of challenger branding and marketing strategy.

He is best known for his work on how smaller brands can compete effectively against larger, established competitors.

Morgan's expertise lies in developing innovative approaches for challenger brands to gain market share and visibility.

His book "Eating the Big Fish" has become a seminal text in the marketing industry, offering insights and strategies for brands looking to disrupt their markets.

Morgan's ideas have influenced many marketing professionals and business leaders, particularly those working with underdog brands or in competitive industries.

His work continues to be relevant in discussions of brand strategy and market disruption.