Adina Grigore

Adina Grigore is the founder and CEO of S.W. Basics, an all-natural, sustainable skin-care line launched in 2011.

With a background in holistic nutrition and personal training, Grigore has worked in the wellness industry since 2007.

She graduated from the Institute for Integrative Nutrition and has experience as a private nutritionist, trainer, and workshop coordinator.

S.W. Basics has gained international recognition, featured in prominent publications like Vogue, O Magazine, and the New York Times.

Grigore's approach emphasizes DIY wellness and natural skincare solutions, reflecting her expertise in holistic health and sustainable beauty practices.