Alan Klement

Alan Klement is the author of "When Coffee and Kale Compete," a book that explores the Jobs to be Done (JTBD) theory in product development and innovation.

Klement is known for his work in evolving JTBD theory and making it more accessible to professionals in various fields.

He maintains a presence on social media platforms, particularly Twitter, where he is known for his contrarian views.

Klement also manages JTBD.info, a Medium publication dedicated to sharing insights about the JTBD framework.

His approach to JTBD focuses on the concept of "Jobs-As-Progress," emphasizing the importance of understanding customer motivations for product improvement.