Alexandra Watkins

  • Alexandra Watkins is the founder of naming firm Eat My Words and a recognized expert on brand names.

  • She has been featured in major business publications and is a popular speaker at MBA programs.

  • Watkins started her career in advertising, working at agencies like Ogilvy and Mather.

  • She discovered her passion for naming after creating product names for Gap.

  • Watkins has since generated thousands of names for various products and industries.

  • Her unconventional naming style has made her a sought-after resource for branding firms nationwide, leading to the establishment of her own company.

Books by Alexandra Watkins