Alistair Croll

Alistair Croll and Benjamin Yoskovitz are the authors of Lean Analytics.

Alistair Croll is a technology entrepreneur, author, and public speaker with a background in web performance, analytics, and cloud computing.

He has founded several startups and co-authored other books on technology and business.

Benjamin Yoskovitz is an entrepreneur and product leader with extensive experience in startups and product development.

He has founded multiple companies and worked as a mentor and advisor to numerous startups.

Together, they bring their combined expertise in analytics, product management, and startup growth to provide practical guidance for data-driven decision-making in the Lean Analytics book.