Anthony W. Ulwick

  • Anthony W. Ulwick is an entrepreneur, author, and innovation theorist known for developing the Jobs to be Done framework and Outcome-Driven Innovation process.

  • He is the founder and CEO of Strategyn, a strategy and innovation consulting firm.

  • Anthony W. Ulwick has worked with numerous Fortune 500 companies to improve their innovation processes.

  • His approach focuses on understanding customer needs and desired outcomes rather than traditional market research methods.

  • Ulwick has written multiple books on innovation and has been recognized as one of the world's leading innovation experts.

  • His work has influenced product development and business strategy across various industries.

Books by Anthony W. Ulwick

What Customers Want Summary
What Customers Want
by Anthony W. Ulwick • 2005 • 256 pages
4.05
600 ratings
Business
Entrepreneurship
Design
Jobs to be Done Summary
Jobs to be Done
by Anthony W. Ulwick • 2016 • 171 pages
3.73
925 ratings
Business
Design
Entrepreneurship