APG Ltd
Les Binet and Sarah Carter are highly respected figures in the advertising industry, known for their work at adam&eveDDB, one of the world's most creative agencies.
They initially planned to write 24 articles for AdMap magazine but continued for six years, producing over 60 articles compiled into this book.
Their expertise in planning and marketing is widely recognized, and they are considered living legends in the field.
The authors draw from their extensive experience to provide practical insights and challenge common marketing myths.
Their writing style is described as witty, clear, and engaging, making complex concepts accessible to readers.
