April Dunford

April Dunford is a renowned marketing expert and author specializing in product positioning and sales strategies.

Her previous book, "Obviously Awesome," garnered significant acclaim for its insights on positioning.

Dunford's expertise stems from extensive experience working with various companies, particularly in the B2B and software sectors.

She is known for her ability to distill complex marketing concepts into practical, actionable frameworks.

Dunford's work has been influential in helping businesses improve their sales processes and market positioning.

She is a sought-after speaker and consultant, sharing her knowledge through books, presentations, and consulting engagements.

Her approach combines market education, positioning, and sales techniques to create effective strategies for businesses.