Ayelet Fishbach

Ayelet Fishbach, PhD is a renowned psychologist and expert in human motivation.

She is a professor at the University of Chicago Booth School of Business and has served as president of the Society for the Study of Motivation.

Fishbach's research on motivation has earned her numerous accolades, including awards from the Society of Experimental Social Psychology and the Fulbright Educational Foundation.

She has published extensively in psychology and business journals, with over 100 scientific articles to her name.

Fishbach's work frequently appears in major media outlets, demonstrating the wide-reaching impact and relevance of her research on human behavior and goal pursuit.