B.J. Fogg

BJ Fogg, PhD is a behavior scientist and founder of the Behavior Design Lab at Stanford University.

He has over 20 years of research experience and teaches industry innovators about creating successful products.

Fogg's book, Tiny Habits, became a New York Times Bestseller and was named Amazon's #1 book in Leadership and Business for 2020.

The book combines his academic research with insights gained from coaching over 40,000 people in the Tiny Habits method.

Fogg offers a free 5-day Tiny Habits program and provides online tools for habit design.

He is recognized as an influential figure in behavior change and divides his time between Northern California and Maui.