B.J. Mendelson

B.J. Mendelson is an author and keynote speaker known for his contrarian views on social media marketing.

His book "Social Media Is Bullshit" gained attention for challenging popular narratives about online marketing.

Mendelson's insights stem from personal experiences with a failed social media-based campaign and subsequent success using traditional methods.

He has presented at various conferences and events, including SXSW and the United Nations.

Mendelson has appeared on major news networks discussing social media myths and realities.

Beyond his social media critique, he has authored books on privacy and contributed to comic projects available on Amazon's Comixology platform.