B. Joseph Pine II

B. Joseph Pine II is a management advisor and author specializing in customer experience and business strategy.

He co-founded Strategic Horizons LLP, a thinking studio that helps businesses create value through innovative experiences.

B. Joseph Pine II is known for developing the concept of the Experience Economy, which argues that businesses must create memorable events for customers.

He has written several books on this topic and related business strategies.

Pine frequently speaks at conferences and consults for major companies on experience design and innovation.

His work has significantly influenced modern approaches to customer engagement and business differentiation.