Bernadette Jiwa

Bernadette Jiwa is an Irish Australian author known for her work in business and marketing.

She has written several books on branding, innovation, and customer-centric strategies.

Her writing style is often described as concise and insightful, drawing from real-world examples to illustrate key concepts.

In addition to her non-fiction work, Jiwa has ventured into fiction writing.

Her debut novel, "The Making of Her," was published in 2022, marking a new direction in her literary career.

Jiwa's work often focuses on the importance of understanding customer needs and creating meaningful connections in business.