Bernd H. Schmitt

Bernd H. Schmitt is a renowned marketing expert and author specializing in customer experience and brand management.

He is a professor of international business at Columbia Business School and has written several influential books on marketing and branding.

Bernd H. Schmitt is known for pioneering the concept of experiential marketing, which focuses on creating memorable and emotionally engaging experiences for customers.

His work has significantly influenced modern marketing strategies, emphasizing the importance of sensory and emotional connections in building strong brands.

Schmitt's research and teachings have been widely adopted by businesses and marketing professionals worldwide, making him a respected figure in the field of marketing and consumer behavior.