Bob Moesta

Bob Moesta is a renowned innovator, entrepreneur, and educator.

He is co-creator of the Jobs-to-be-Done theory and has applied this framework to various industries.

Moesta has been involved in developing and launching over 3,500 products and services across multiple fields.

He is the president and CEO of The Re-Wired Group, a consultancy that helps companies innovate and grow.

Moesta is also an adjunct lecturer at Harvard Business School and has co-authored several books on innovation and customer-centric business strategies.

His work focuses on helping businesses understand and address customer needs more effectively.