Brian Lawley

  • Brian Lawley is a renowned expert in Product Management and Product Marketing.

  • As the CEO and Founder of the 280 Group, he has authored six best-selling books on the subject, including "Product Management for Dummies." Lawley co-created the Optimal Product Process™ and formerly served as President of the Silicon Valley Product Management Association.

  • His contributions to the field have earned him the AIPMM Award for Thought Leadership in Product Management.

  • Lawley's expertise has been showcased on World Business Review and the Silicon Valley Business Report, solidifying his status as a leading authority in the product management industry.

Books by Brian Lawley