Byron Sharp

Byron Sharp is a leading figure in marketing science, serving as Professor and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is widely supported by major global corporations, including Coca-Cola, Mars, and Nielsen.

Sharp's work has significantly influenced marketing practice and theory, with over 100 academic papers published.

He is known for challenging traditional marketing concepts and promoting evidence-based approaches.

Sharp's expertise in consumer behavior, brand growth, and advertising effectiveness has made him a respected voice in the field, with his ideas shaping marketing strategies for numerous multinational companies.