Catharine Slade-Brooking
Catharine Slade-Brooking is the author of "Creating a Brand Identity." While specific biographical information is not provided in the given content, her work suggests expertise in graphic design, branding, and marketing.
The book's content indicates Slade-Brooking's practical knowledge of brand development processes, design strategies, and industry terminology.
Her approach combines theoretical foundations with practical applications, catering to students, educators, and professionals in the field.
The author's emphasis on visual elements and case studies demonstrates her understanding of the graphic design aspect of branding.