Christopher Lochhead

Christopher Lochhead is an author, podcast host, and former CMO known for his unconventional approach to business and marketing.

He co-authored "Niche Down" with journalist Heather Clancy, drawing from his experiences as a retired executive and entrepreneur.

Lochhead's writing style is described as raw and conversational, often incorporating elements of his personality, such as his love for punk rock and mixed martial arts.

His work focuses on category design, encouraging readers to create unique niches rather than competing in existing markets.

Lochhead's background as a successful business leader and his ability to blend personal anecdotes with business insights contribute to his credibility as an author in the entrepreneurship and marketing space.