Damon Centola

Damon Centola is a professor of Communication, Sociology, and Engineering at the University of Pennsylvania.

Damon Centola is renowned for his groundbreaking research on social networks and behavior change.

His work spans diverse fields including health, technology, finance, and social movements.

Centola has conducted numerous experiments and studies to understand how ideas and behaviors spread through networks.

He challenges traditional notions of viral marketing and influencer strategies, instead emphasizing the importance of strong social ties and repeated exposure for complex behavioral changes.

Centola's research has practical applications for organizations, policymakers, and anyone seeking to effect social change.