Dan Ariely

Dan Ariely is a professor of behavioral economics at Duke University and MIT Media Lab.

Born in New York and raised in Israel, he suffered severe burns in a high school accident.

Ariely went on to earn degrees from Tel Aviv University, UNC Chapel Hill, and Duke.

His research focuses on human decision-making, particularly irrational choices.

Ariely is the author of "Predictably Irrational" and other books on behavioral economics.

He believes understanding irrational behaviors can have long-term benefits, despite potential short-term costs.

Ariely's work aims to model and measure how people make decisions in everyday life.