Daryl Weber

Daryl Weber is the author of Brand Seduction, a book that explores the intersection of neuroscience and marketing.

With a background in consumer psychology and brand strategy, Weber offers insights into how brands can leverage subconscious associations to create strong emotional connections with consumers.

His work focuses on the concept of "brand fantasies" and how they influence purchasing decisions.

Weber's writing style is described as engaging and accessible, making complex neuroscientific concepts understandable for marketing professionals and entrepreneurs.

His expertise in applying neuroscience to branding has made him a valuable resource for those looking to develop effective marketing strategies and build memorable brands.