Dave Alred

Dave Alred MBE is a renowned performance coach with extensive experience in sports.

He has worked with elite athletes and teams across various disciplines, including rugby, football, golf, and cricket.

Alred is known for his innovative approaches to coaching and his ability to help individuals perform at their best under pressure.

His expertise in mental preparation and performance enhancement has made him a sought-after consultant for both sports teams and businesses.

Alred's career spans decades, during which he has developed unique methodologies for improving focus, managing anxiety, and achieving peak performance in high-pressure situations.