David C. Baker

David C. Baker is an experienced consultant and author who specializes in helping creative entrepreneurs and agencies grow their businesses.

He has worked with over 1,000 expertise-based entrepreneurs, gaining insights into successful positioning and differentiation strategies.

Baker is known for his straightforward and sometimes provocative advice on building expert-based businesses.

His writing style is described as lively, irreverent, and occasionally challenging.

Baker's expertise extends beyond the content of his book, as he has practical experience in helping businesses sell and grow.

He is also associated with the 2Bobs podcast, where he shares insights on entrepreneurship and expertise-based businesses.