David Ogilvy

Born in 1911 ogilvy.com
Business
  • David Mackenzie Ogilvy was a pioneering advertising executive born in 1911 in England.

  • After studying at Oxford, he worked in Paris as a hotel cook before selling stoves door-to-door in England.

  • His sales manual for Aga Cookers gained recognition.

  • In 1938, Ogilvy moved to the United States and worked for George Gallup's Audience Research Institute, which greatly influenced his approach to advertising.

  • Known for emphasizing meticulous research and adherence to reality, Ogilvy became a legendary figure in the advertising world, founding his own agency and shaping modern marketing practices.

Books by David Ogilvy