Dirk Beckmann

Dirk Beckmann is the author of What Would Apple Do? , a book that examines Apple's business practices and design philosophy.

Beckmann's work demonstrates extensive research into Apple's strategies and mindset.

He applies design thinking principles to explore how Apple might approach product development in various industries beyond their current offerings.

Beckmann's writing style is described as having a good flow, making for light reading.

He engages readers by inviting them to imagine Apple's approach to designing products like kitchens, TVs, and transportation.

The author also discusses the concept of 'digital natives' and their relationship with technology, particularly social media platforms like Facebook.