Donald A. Norman

Donald A. Norman is a cognitive scientist and design expert who has significantly influenced the fields of usability engineering and user-centered design.

As a professor, researcher, and author, he has advocated for designs that prioritize human needs and capabilities.

Norman co-founded the Nielsen Norman Group, a leading user experience consulting firm, and has held positions at prestigious institutions like UC San Diego and KAIST. His work bridges academic research with practical application, making complex design principles accessible to a wide audience.