Douglas Van Praet

Douglas Van Praet is an experienced marketing professional and author.

As the Executive Vice President at Deutsch LA, he serves as the Group Planning Director for major clients like Volkswagen.

Van Praet's expertise lies in understanding consumer behavior and the role of the unconscious mind in decision-making processes.

His work focuses on applying neuroscience and cognitive psychology principles to marketing strategies.

Through his book and professional experiences, Van Praet challenges traditional marketing approaches, advocating for a deeper understanding of human psychology in advertising and branding efforts.

His insights have garnered attention in the marketing industry and beyond.