Edward G. Rogoff

Edward G. Rogoff is an experienced entrepreneur, educator, and author specializing in business planning and entrepreneurship.

He wrote "Bankable Business Plans" to provide a step-by-step guide for creating effective business plans.

Rogoff's expertise comes from his extensive background in business and education.

He emphasizes the importance of strategic thinking and clear communication in business planning.

Rogoff's writing style is noted for being clear, concise, and accessible to both novice and experienced entrepreneurs.

His approach combines theoretical knowledge with practical application, offering real-world examples and case studies to illustrate key concepts.

Rogoff's insights into investor perspectives and the fundraising process are particularly valued by readers seeking external financing for their ventures.