Edward L. Bernays

Edward Louis Bernays was an Austrian-American who pioneered the field of public relations and propaganda.

Born in 1891, he was the nephew of Sigmund Freud and applied psychological principles to shape public opinion.

Bernays is credited with coining the term "public relations" and developing many techniques still used today.

He worked on influential campaigns, including promoting women's smoking and American breakfast habits.

Bernays' work had a significant impact on advertising, politics, and social movements throughout the 20th century.

His ideas were even studied by Nazi propagandist Joseph Goebbels.

Bernays died in 1995 at the age of 103, leaving a controversial legacy as the "father of public relations.".