Edward L. Deci
Edward L. Deci is a prominent figure in the field of psychology, known for his groundbreaking work on motivation.
As a Professor of Psychology and Gowen Professor in the Social Sciences at the University of Rochester, Deci has made significant contributions to our understanding of human behavior.
He directs the university's human motivation program, focusing on intrinsic and extrinsic motivation theories.
Deci's research has led to the development of self-determination theory, which explores basic psychological needs and their role in motivation.
His work has had a profound impact on various fields, including education, management, and healthcare.