Eisha Armstrong

Eisha Armstrong is the author of Productize.

As the founder and CEO of Vecteris, a consulting firm specializing in product innovation, Armstrong brings extensive experience in helping professional service companies transform their offerings into scalable products.

Her approach emphasizes collaboration with customers and embraces innovation, even at the risk of cannibalizing existing services.

Armstrong's work focuses on guiding businesses through the process of productization, helping them move from traditional service models to more sustainable and profitable product-based approaches.

Her expertise in product lifecycle management and business transformation has made her a respected voice in the field of product development and innovation strategy.