Émile Coué

Born in 1857
Psychology Science
  • Émile Coué de la Châtaigneraie was a French psychologist and pharmacist who developed and popularized the concept of autosuggestion in the early 20th century.

  • His method, known as Couéism, centered on the repetition of positive affirmations to improve mental and physical well-being.

  • Coué's most famous phrase, "Every day, in every way, I'm getting better and better," became a cornerstone of his therapeutic approach.

  • He believed in the power of imagination over willpower and emphasized the importance of positive thinking in achieving personal goals and overcoming challenges.

  • Coué's work influenced the development of modern self-help techniques and contributed significantly to the field of positive psychology.

Books by Émile Coué