Emily Balcetis

Emily Balcetis is an associate professor of psychology at New York University.

Her research focuses on vision science, cognitive research, and motivational psychology.

Balcetis explores how successful people, including athletes, artists, and entrepreneurs, use visual tactics to achieve their goals.

In her book, she combines personal experiences, scientific studies, and anecdotes to illustrate four key strategies for goal-setting and achievement.

Balcetis's writing style is described as friendly and casual, making complex concepts accessible to a general audience.

Her work aims to help readers leverage perceptual illusions and visual strategies to improve their goal-setting and decision-making processes.