Eric Ries

Eric Ries is an entrepreneur, author, and pioneer of the Lean Startup movement.

He co-founded IMVU and served as its CTO, gaining firsthand experience in startup challenges.

Ries developed the Lean Startup methodology based on his experiences and observations, combining principles from lean manufacturing, agile development, and customer development.

He has advised numerous startups and large companies on innovation practices.

Ries is a frequent speaker at business events and has written for publications like Harvard Business Review.

His work has significantly influenced modern entrepreneurship and product development approaches, emphasizing rapid experimentation, customer feedback, and iterative learning.