Everett M. Rogers

Everett M. Rogers was a renowned sociologist and communication theorist best known for his "Diffusion of Innovations" theory.

Born in 1931, he grew up on an Iowa farm, which influenced his early academic interests.

Rogers earned his PhD from Iowa State University in 1957, focusing on rural sociology.

His groundbreaking work on innovation diffusion, first published in 1962, became one of the most widely cited in the social sciences.

Rogers held academic positions at several universities, including Ohio State, Michigan State, and the University of New Mexico.

He authored numerous books and articles, contributing significantly to communication theory and rural sociology throughout his career.