Faris Yakob

Faris Yakob is a respected figure in the advertising industry, known for his innovative approach to marketing in the digital age.

He is the co-founder of Genius Steals, an advertising agency, and has held prominent positions at various other agencies, including Spies&Assasins, MDC Partners, McCann Erickson NYC, and Naked Communications.

Yakob's extensive experience in the field informs his writing, allowing him to provide personal anecdotes and in-depth insights into branding and advertising.

His work often combines elements from diverse disciplines such as communications theory, neuroscience, history, culture, and technology to offer a comprehensive understanding of modern advertising practices.