Ferran Soriano

Ferran Soriano is a prominent figure in football management and business.

He served as Vice President and CEO of FC Barcelona from 2003 to 2008, playing a crucial role in the club's financial turnaround and global brand expansion.

Ferran Soriano authored "Goal" based on his experiences at Barcelona, sharing insights on sports management, marketing, and business strategies.

After leaving Barcelona, Soriano became CEO of Manchester City Football Club and the City Football Group, overseeing a global network of football clubs.

His expertise in combining sports and business has made him a respected voice in the football industry, with his book offering valuable lessons for both sports enthusiasts and business professionals.