Frank Luntz

Dr. Frank Luntz is an American political and communications consultant, pollster, and pundit.

He is known for his work in developing effective language and messaging for Republican politicians and corporations.

Luntz has advised numerous high-profile clients, including US presidents, congressional leaders, and Fortune 100 executives.

He gained prominence for his role in crafting the "Contract with America" campaign in 1994.

Luntz is recognized for his focus group research and ability to shape public opinion through carefully chosen words and phrases.

His career has been marked by both acclaim for his communications expertise and criticism for his role in political messaging strategies.