Fred Reichheld

Fred Reichheld is a business loyalty expert and author known for developing the Net Promoter Score (NPS) system.

He is a Fellow at Bain & Company, where he has worked extensively on customer loyalty research.

Reichheld's work focuses on helping businesses improve customer satisfaction and drive growth through loyalty-based management strategies.

He has written several books on customer loyalty and business strategy, with "The Ultimate Question" series being his most well-known work.

Reichheld's ideas have been widely adopted by companies worldwide, making him a influential figure in customer experience management and business metrics.