Geert Hofstede
Anthropology
Geert Hendrik Hofstede is a renowned Dutch social psychologist and anthropologist.
His influential work focuses on the interaction between national and organizational cultures.
Hofstede developed a model of cultural dimensions based on extensive research across many countries, which has become widely used in fields like international business and cross-cultural communication.
His books, including "Culture's Consequences" and "Cultures and Organizations: Software of the Mind" (co-authored with his son), have been highly influential.
Hofstede's research demonstrated the persistence of national cultural traits over time and their impact on societal and organizational behavior.