George Lakoff

George Lakoff is a renowned cognitive scientist and linguist at UC Berkeley, recognized as a founder of cognitive science.

His work focuses on how language and metaphor shape thought, politics, and social issues.

Lakoff has authored several influential books, including the bestseller "Don't Think of an Elephant!" and "Moral Politics: How Liberals and Conservatives Think." His research explores the cognitive foundations of language, challenging traditional views of reason and rationality.

Lakoff's ideas have had a significant impact beyond academia, influencing political discourse and public understanding of how metaphors structure our conceptual systems and worldviews.