Glenn Fisher

Glenn Fisher is the author of "The Art of the Click," a highly-regarded book on copywriting.

He comes from a direct-response background, which influences his approach to balancing creativity and selling in copywriting.

Fisher's writing style is praised for its clarity and engaging nature, making complex topics accessible to readers.

His expertise is evident in the book's structure and content, covering fundamental aspects of copywriting while providing valuable tips and tricks.

Fisher's approach to teaching copywriting includes practical exercises and memorable examples, demonstrating his commitment to helping readers develop their skills.

His work has inspired both novice and experienced writers, renewing their passion for the craft.