Grant McCracken

Grant McCracken is a Canadian-born anthropologist who now resides in and studies the United States.

His career is divided between writing and consulting for high-profile clients such as Netflix, the Ford Foundation, and the White House.

McCracken's work focuses on cultural trends and their impact on business and society.

He has authored several books, including "Chief Culture Officer" and his latest work, "The New Honor Code," published by Simon and Schuster.

As an anthropologist, McCracken brings a unique perspective to his analysis of American culture and its intersection with corporate strategies and consumer behavior.