Greg Hoffman

Greg Hoffman is a former Chief Marketing Officer at Nike, where he spent nearly three decades.

He joined the company as an intern and rose through the ranks to lead some of Nike's most iconic marketing campaigns.

Hoffman's background as an African American raised in a predominantly white suburban area influenced his perspective on diversity and creativity.

His passions for sports and art aligned perfectly with Nike's brand ethos.

Throughout his career, Hoffman focused on creating emotional connections between brands and consumers, emphasizing the importance of storytelling and authenticity in marketing.

His book draws on his experiences at Nike to offer insights into creative leadership and brand building.