Hal Hershfield

Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA's Anderson School of Management.

He is a leading researcher in the field of time perception and decision-making, particularly focusing on how people think about their future selves.

Hershfield's work has been widely recognized and cited in academic circles and popular media.

He has conducted numerous studies on topics such as saving for retirement, making ethical decisions, and improving long-term health behaviors.

Your Future Self is his first book, synthesizing years of research and providing practical applications for readers to improve their decision-making processes and overall well-being.