Heidi Murkoff

Heidi Murkoff is the co-author of the bestselling What to Expect When You're Expecting series, which has become a go-to resource for expectant parents worldwide.

She has expanded her brand to include a website, WhatToExpect.com, which provides additional pregnancy and parenting information.

Murkoff is also the founder of the What to Expect Project, a non-profit organization aimed at supporting underserved families during pregnancy and early childhood.

Her work has made her a prominent figure in the field of pregnancy and parenting advice, though her approach has faced some criticism for being overly cautious or prescriptive.

Despite this, her books remain widely popular and influential among new parents.