Herb Cohen

Herb Cohen is a renowned negotiator with over three decades of experience in high-profile negotiations, including hostile takeovers and hostage situations.

He has worked with business executives, government agencies, and large corporations.

Cohen has been involved in significant negotiations like the NFL players' strike and START Arms Control talks.

He began teaching negotiation in 1963 and coined terms like "Win-Win" and "Win-Lose." Cohen authored the bestseller "You Can Negotiate Anything" and "Negotiate This!" He has lectured at prestigious institutions worldwide and served in the U.S. Army during the Cold War.

His work has been featured in numerous international publications.