Hermann Simon

Hermann Simon is a renowned expert in pricing and strategy.

As co-founder of Simon-Kucher Partners, a leading consulting firm specializing in pricing, he has extensive experience working with top CEOs and corporations worldwide.

Simon's academic background as an economist informs his approach, combining classical and behavioral economics principles.

His writing style is described as pragmatic and accessible, despite the technical nature of the subject.

Simon emphasizes the importance of profit over market share and advocates for pricing as a tool to quantify mutual benefit between customers and vendors.

His expertise and real-world experience make him a respected authority in the field of pricing strategy.